Writing an email these days is a common and routine task. However, it never hurts to be reminded of the important considerations that should be made when pitching to a reporter. An email is useless if it isn’t read and there are many great tips to help ensure that your email will be read.

This past Tuesday evening President Obama gave his 2012 State of the Union Address. During his speech he touched on many hot button and important issues that resonate with American citizens and corporations alike, one of these being the environment.