I recently came across an article written by Laura Quinn on Idealware.org. Laura writes about how controlling your brand's message has changed so much with constant messaging from social media. She also talks about how message development involves letting go of some control because you can't police everything published on social media.

Because your brand's audience can be much more vocal due on social media, Laura gives some tips to help steer your message to accomplish your goals. Her article talks about some simple ways to get your audience involved and speaking about your message in a positive way.

You can read the full article here: www.idealware.org/blog/controlling-your-social-media-message