At the True Spin Conference on January 22nd, 2010, I had the opportunity to hear Holly Minch offer advice on how nonprofits can take full advantage of each piece of news coverage and use coverage to increase their visibility to supporters and donors.
Here’s what she had to say…
Before you pitch:
1. Get your media team ready for the extra attention and identify your goals and audience as a group
2. Make sure that the entire team is aligned for launch and knows their role
3. Create your strategy acknowledging that the story will develop over time
4. Use social media to get more reach in your earned media space. For example, send your followers your tweet points so they know what to tweet to support you
5. Pitch all dimensions of your story, and include bloggers and tweeters who may be following those targeted sets of reporters
6. Connect with local spokespeople
7. Invite reporters to press briefings, and invite bloggers to online discussions
8. Your spokespeople should practice fast and furious to field media inquiries
9. Schedule calls and meetings with key funders and stakeholders for after the release
During the pitch:
1. Be tenacious and timely
2. DON’T GIVE UP!
After:
1. On the day of success, capture screenshots of the success on your website and send them out to your social media audience
2. Thank Reporters. This is a way to tee up the next pitch and turn the coverage into more coverage
3. Position yourself as a resource
4. Purchase Google Adwords to run next to the news story to make sure you’re driving searchers to your website
Extend the Coverage:
1. Use media attention to engage those for whom you want to frame the conversation
2. Don’t just use data for it’s individual value, but use it to help shape the conversation
3. Decide how the story will move forward after the decision point (on day 2 and three of the news)
4. Stay on top of the trailing coverage
5. Share and reshare, tweet and retweet
6. Connect with the new people on your list to welcome them
7. Share and celebrate internally on staff and with members
Ready to Read More? Visit Holly at www.hollyminch.com
3 Comments
Christian Louboutin
It is named Christian Louboutin for the reason that man who create Christian Louboutin shoes. At the same time, it's helpful to reduce the risk of injury for the player. If you think your feet should be protected well during the strenuous exercise, the Christian Louboutin Pumps are the right choice for you.
There are many Cheap Christian Louboutin Heels from our shop. If you want to learn more informations of those Christian Louboutin Boots, please visite our website http://www.louboutinshopsale.com/. Are you looking for a comfortable shoes? We are ready for you to give you great discount Christian Louboutin Sandals and best service.
Supra shoes
With the high-tech Supra Shoes technology and unique colorways design, it can make you more special in the crowd. Now you can choose whatever you like on our Supra Footwear shop. Supra Skytop, the colorway of shoes is just right, which can stimulate your passion for sport availably. Those great quality but Supra TK Society are waiting for you right now. There will always be one pair of shoes appropriated for you on our Supra Sneakers store.
UGG Boots
If you are looking for a pair of pretty UGG Boots, you shouldn't miss this chance for purchasing UGG Classic Cardy Boots this season in our shop. Ugg Bailey Button would give people such a deep impression. UGG Classic Short Boots appreciate it not only by the high quality with steady innovations but also by its stylish designs. There is no doubt that it could go well with you casual outfits. There are many kinds of UGG Classic Tall Boots for different ages and tastes online. So pick up your own UGG Sandals now.