Better, Faster, Stronger: How nonprofits can better engage their members and the press through social media

In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media?

Green Media Toolshed's February 2010 Skills training addressed tips, tools, and strategies for success in the nonprofit realm of social networks, as well as advice for how to use these tools to reach out to the media and reporters to get your message out there.

The training was hosted on February 11th, 2010 with Ashley Braun, News Producer at Grist Magazine. Ashley Braun writes, tweets, and Facebooks for Grist Magazine in Seattle, WA.

Ashley's outline, resources, and links are attached as a PDF presentation. You can also watch the recorded training in our Training Center at http://members.greenmediatoolshed.org/node/24299.

The outline includes skills, resources, and answers to the following items:
 

• Why nonprofits should be engaging through social media
• Planning a social media strategy
• Executing the strategy (with tips and tools)
• Facebook
• YouTube
• Flickr
• Twitter
• Reaching out to the press through social media
• Bringing it all together
• General social media resources for nonprofits