First of all you should know that Google tweets. Yesterday, Google announced (via tweet) that they are going to integrate Facebook Page updates into their real-time searches.
This means when your organization posts a status update people can find it when they run a Google search. This is another way to spread your message or brand to people that may not be your fan yet. It also increases your chances of showing up on a Google search and everyone wants to increase their SEO (search engine optimization).
Facebook is only giving Google access to Page status updates and not user accounts. Just for the record, there are currently 3 million and 400 million users on Facebook. Google may not include the 400 million users in their searches, but Bing includes user status updates that are public (for everyone).
If you don't have a Facebook Page yet you should get one. Facebook is so confident that releasing this data to Google will increase their traffic that they are giving it away for free. (Twitter charges.) If you have an account update it. Everyone should take advantage of this new exposure. You've got nothing to lose and now your message can go further without any extra effort on your part.
Source: TechCrunch
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What resources do you
What resources do you recommend for nonprofits who are setting up a Facebook page for the first time?
Facebook Widgets
Check out this HOW TO: Set Up a Winning Facebook Fan Page from Mashable. This page gives easy to follow instructions and tips for everything from setting up your Facebook page to promoting it.
Another good resource from Mashable is Facebook Pages vs Facebook Groups: What’s the Difference?
Finally, nonprofits should make sure their Facebook pages are linked to their websites and that their website URL is visible on their Facebook page. You want to push people back and forth. The easiest way to do this is to add a "view my profile on Facebook" widget to your website.