For members who are on the PCDC list serve (Progressive Communicators of Washington, D.C.), you may have seen this tipsheet in early July, 2010. 
 
The tip sheet, "Becoming a Recognized Expert and Increasing Your Chances to Publish an Op Ed," was compiled by Margot Friedman from DuPont Circle Communications and includes advice from a number of PCDC list participants about how to become a recognized expert to increase your chances of publishing an op-ed.
 
The tip sheet is attached as a Microsoft Word document.
 
The tip sheet was prepared with the assistance of Ben Greenberg, Jonathan Ewing, Korey Hartwich, Valerie Holford, Shaun Dakin, Patricia Charles, Sarah Massey, and other members of Progressive Communicators of Washington, D.C.
 
PCDC Mission: "Progressive Communicators of Washington, D.C. is an informal network of people working in traditional communications and new media who are committed to progressive causes and organizations. Our goal is to improve the ability of our network’s members to serve progressive organizations by sponsoring trainings and speakers; sharing tips, strategies and best practices; and providing forums for progressive communicators to share information, including a Yahoo Group email list. "
 
Join PCDC at pcdc-subscribe@yahoogroups.com, and read more about them at http://www.pcdcnetwork.org/.