Kim Komando, a tech blogger for USA Today and popular talk radio host specializing in technology and the internet, wrote a column offering five tips to increase your website's searchablility. In the column, she explains search engine optimization (SEO) and ways to help make your site appear not only in more searches but also higher on the search results page.
Using appropriate keywords, updated content and networking your site with hyperlinks are all great tactics to help your organization's site appear in more search results and thus increase traffic to your site.
You can read the article here: www.usatoday.com/tech/columnist/kimkomando/2010-08-05-site-rank_N.htm.