As you know the internet has changed the way we conduct business. Case and point, you are reading the GMT blog to learn more about fundraising campaigns. The internet has changed a lot more than just where we get our information from. The style of writing and rubric for well received campaigns has changed as well.

Sending an email is very simple. People send them all day long, without much thought or effort. Just because you can easily send emails does not mean that you should send them haphazardly. Emails serve many different purposes. When they are used strategically they can generate a huge response.