Kim Komando, a tech blogger for USA Today and popular talk radio host specializing in technology and the internet, wrote a column offering five tips to increase your website's searchablility. In the column, she explains search engine optimization (SEO) and ways to help make your site appear not only in more searches but also higher on the search results page.

You finally got the go ahead to set up your Twitter account and are ready to start sending tweets. Great! Twitter is a powerful communications tool that will provide you with an additional means of engaging members and giving your media contacts immediate updates on breaking news.

Want to hear some direct advice from a reporter? Hear what advice Public News Service offered to our members about press releases and working with reporters in the September Skills Training recording:

Access the streamed recording at the following link:

Key Components to Telling Your Story (and Getting the Press and Public to Listen) ...Form and Function (Design and Content)
Part 3 of 3
-Eric Mack