The role of communications in our work and in environmental advocacy is a small part of a larger framework of understanding the communications and the role of media in our society. There are many issues to consider when trying to develop a communications plan. A successful plan starts with well-defined goals, clear messages and realistic time lines.

Why Should You Evaluate Your Communications Plan? The way your organization is portrayed in the media is likely how others learn about your organization and judge its actions. Too often, time pressures leave you with few opportunities to think about how effective your media campaign has been.