Nonprofits are always trying to figure out the science behind getting potential donors to become donors. Two ways to achieve this is to make the transaction as simple as possible and have a major event be the focus of your campaign. The people that organized donations for Haiti did an outstanding job.

As you know the internet has changed the way we conduct business. Case and point, you are reading the GMT blog to learn more about fundraising campaigns. The internet has changed a lot more than just where we get our information from. The style of writing and rubric for well received campaigns has changed as well.